Marketing is ever-evolving, especially in our technology-driven society. Gone are the days of pushy TV ads and newspaper print. For business owners, it’s time to trade the radio ads for a digital inbound marketing strategy.
Digital marketing can be tricky to figure out, but once you do, the results speak for themselves. In 2018, HubSpot Research’s Global Report stated that only 18% of marketers believed outbound practices generate high-quality sales leads. On the flip side, 54% of marketers found inbound strategies produced high ROIs.
But let’s rewind for a second. What is inbound marketing, and what is HubSpot? And how can a digital content strategy boost your business’s growth?
We’ve answered all of these questions below. Let’s explore.
What Is Inbound Marketing?
Inbound marketing is a business methodology that combines various ‘pull marketing’ tactics to attract, engage, and delight prospects to transform them into customers. Such tactics include search engine optimisation, blogging, social media and content marketing.
Whereas outbound marketing practices interrupt your audience with content they don’t want or need, inbound attracts your prospects through interesting, valuable content that earns their attention. It provides the answers and solutions to their problems. It builds trust in your brand. It forms connections. It helps your business grow.
Some examples of inbound marketing content include:
- Topical blogs
- Long form guides
- Viral videos
Done correctly, inbound delivers tremendous results. For example, according to HubSpot Research, those who focus on blogging are 13 times more likely to experience a higher ROI. Inbound also gets three times more leads than paid ads.
What Is HubSpot?
HubSpot is an all-in-one inbound platform that helps businesses to attract visitors, convert them to leads, and ultimately turn them into paying clients. It offers industry leading marketing, sales, customer service, and CRM tools.
The HubSpot tools can be used to host landing pages, publish blog posts, nurture leads and manage interactions with your prospects. It enables businesses to manage the entire customer journey from the first point of contact, through the entire sales cycle.
An Integrated CRM
HubSpot software helps businesses execute a fool-proof inbound marketing plan.
It allows business owners to track everything with a Customer Relationship Management system (CRM). Through the CRM, you can follow a prospects buying journey as well as determine which content and campaigns deliver the best results.
By managing all your interactions with customers and prospects the HubSpot CRM helps to improve business relationships, whilst streamlining processes to increase sales, improve customer service, and boost profitability.
The beauty of using a state-of-the-art marketing platform like HubSpot is that you can automate everything. It’s the 21st century, and that means no more reminders written on sticky notes.
Instead, the HubSpot software allows you to schedule automatic emails to nurture your prospects. Automation delivers marketing content without you having to do a thing. It allows for more time to spend with clients or work on converting other leads into customers.
Marketing Automation is the present and future of marketing, so make sure your company is using it to grow your business.
Accurate Data, Invaluable Insights
As well as growing digital traffic, converting visitors, and generating leads the HubSpot software provides detailed analytics and lead attribution data.
This allows marketers to identify strengths and weaknesses in their marketing strategy. It provides businesses with the data they need to make strategic decisions for continued business growth.
Aligning Your Sales & Marketing Teams
HubSpot aligns your sales and marketing team so that they stay organised and operate efficiently.
The software stores details about prospective clients. It tracks everything the sales and marketing team does. It is designed to help sales reps close deals faster than ever.
It’s All About the Service
Finally, the HubSpot service hub offers a full suite of tools to help you engage, guide and grow your customer base. It help your service team to manage, connect with, and truly understand their customers to ultimately deliver a better customer experience.
Those happy customers will turn into active promoters of your business. They become your brand advocates. They help grow your success.
How Does Working With A HubSpot Partner Benefit Your Business?
Working with a HubSpot certified partner is a sure-fire way to jumpstart your inbound success.
HubSpot provides you with integrated software for your sales, marketing and service teams. A HubSpot certified partner agency provides you with the team of experts you need, without having to add them to your payroll.
Working with a HubSpot partner agency costs less than hiring a team of full-time employees.
Helping Marketing and Sales Work Together to Get Results
Combining the HubSpot technology with the knowledge if an inbound agency helps your internal marketing and sales team work together for greater success.
First, your marketing team attracts new leads through informational content. The more specific and helpful your content, the better chance you have of turning strangers into prospects.
The marketing team’s goal is to generate engaging content, capture Marketing Qualified Leads (MQL), and nurture them until they are ready for the sales team.
Once the prospective client shows interest in your product or service the marketing team sends the details to the sales department and they become a Sales Qualified Lead (SQL). There, the sales experts can engage with the leads, demonstrate the value your company can offer, and hopefully close a few deals.
Then Over to the Service Team
The final step of the puzzle is to keep your customers happy once you’ve acquired their business. Turning customers into promoters is a crucial and rewarding step in the inbound marketing process.
Satisfied customers become brand promoters. They recommend your company to friends. Happy consumers write positive reviews online that lead to more business opportunities.
Trained Professionals at Your Service
Just like Rome wasn’t built in a day, executing a powerful marketing strategy can’t happen overnight. It takes time to develop stimulating content that appeals to your target audience. It also takes a team of highly-trained industry experts, including;
- Inbound strategists
- Content creators
- Search Engine Optimisation (SEO) specialists
- Graphic designers
- Web developers
- Conversion Rate Optimsation (CRO) experts
- Campaign Managers
When you partner with a HubSpot certified agency, you gain an expert team dedicated to helping your business grow.
HubSpot partnerships aren’t just handed out to anyone. The partner agency must go through a dedicated onboarding process where the training is intense and extensive. There’s lots of homework to do.
With all this training, HubSpot partners receive high-quality education on the inbound marketing philosophy and understand how to execute it.
Start Growing Your Business Through HubSpot
Now that you know the benefits it can provide your business, it’s time to execute the perfect inbound marketing strategy. With the help of our qualified team, we can help you take your business to the next level.
Get in touch with our HubSpot agency and let us help you kickstart your inbound marketing campaign.
Working as a Digital Marketing Consultant since 2004, Lee helps SMEs win more business through developing effective digital marketing strategies. He is a dedicated Liverpool FC fan, dog lover and loves long country walks (and a cheeky pint) with his dog, Banjo. Do you publish content yourself, or need content for your own website? If you’d like to collaborate on anything at all, don’t hesitate to reach out to me.