PPC delivers instant results..
PPC (Pay Per Click) advertising is an incredible way to instantly boost your website traffic, flooding your website with highly relevant visitors who are proactively looking for the products and services you offer.
You can reach out to your audience at key times in their buying cycle, and deliver the right message to attract their attention.
PPC delivers the right visitors..
Get found at the top of search results pages by the people that matter!
You can choose specific locations, the type of interests they have and more to ensure you're only showing ads to a highly targeted audience.
Only pay for qualified traffic..
As the name suggests, you only pay when a visitor has searched for your products or services, read your ad, liked the sound of it, and clicked through to your website.
Your budget is always spent on relevant, highly qualified traffic that is likely to convert into a new lead or sale for your business.
PPC is nimble..
Instantly adjust your PPC campaign to align with budget constraints, current market conditions and changing customer interests.
You choose how much you want to spend, when to stop a specific campaign, and when to start another.
Launching a new product or service? Let your target market know within minutes.
Why Web Presence?
Based in Macclesfield, Cheshire our qualified PPC specialists have been delivering cost-effective PPC management services for many happy clients since 2004.
We've had time to refine our processes, adapt our strategies, and ensure we consistently deliver great results.
And we're honest. If we feel we can't deliver ROI on your PPC spend we won't take you on as a client. It's nothing personal!
How do we do it?
- Initial Review..
- We'll review of your business goals, you target market, and get a feel for the advertising landscape within your industry.
- Keyword Research & Cost Analysis
- We'll perform thorough keyword research to identify exactly what keywords we should be targeting to meet your business goals. We will identify how many people are searching for your target keywords and how competitive they are in order to suggest an ideal budget for you to get started.
- In-Depth Website Analysis
- We'll ensure that your website ticks all the right boxes to make the most of your advertising budget. We'll review your landing pages, your call-to-actions and suggest any improvements that will increase your conversion rates.
- Competitor Research & Evaluation
- We'll perform a complete review of your competitors PPC strategies to learn what's working for them, and what isn't. We will then use this information to outperform them.
- Setup & Campaign Building
- Once we've got a good handle on the above, we'll build your campaign in an organised, perfectly structured way to ensure that we can control your budget effectively, pay less per click and pull out all the performance data we'll need.
- Performance Review & Refinement
- We constantly monitor the performance of your PPC campaign, making adjustments where necessary to ensure it's running as efficiently as possible. We'll adjust your bidding, filter out any irrelevant keywords, find new target keywords, and test your ad copy to deliver the best possible ROI.
- Scheduled Reporting
- We will deliver monthly reports on the performance of your PPC campaign, outlining the KPI's that matter to you. Our paid search experts are always on hand to listen to your feedback to strengthen the campaign going forward.