Would you believe that Google is looking for an SEO manager?
The company has recently posted a job listing looking for somebody to come in and help them with their organic marketing efforts. The post says:
As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth.
You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.
It’s an interesting move, and a good little piece of publicity for the company. Google, this ad is saying, follows responsible search practices and competes fairly in its own results against other companies.
That’s despite having a 70 per cent of the global search market, with Bing coming a distant second with nine per cent.
But the real thing to pick up here is that even though Google is the most visited website in the world, it still needs to comply and compete in the world of search engine optimisation.
Does Google really need somebody that can keep up with SEO trends? Doesn’t it write the rules? Let me know in the comments section below.
Everybody needs to advertise
When it comes to search everyone strives to be as high up in the results as possible to get noticed organically by potential customers searching for particular terms and keywords.
Because Google’s become such an ingrained part of people’s daily lives though it’s easy to forget that, for all its exposure and size, it’s still a business that needs to generate revenue.
And it has brands that it needs to advertise. I switched on the television the other evening and there was an advert for Android, Google’s mobile operating system. The ads have been around for a while, but how often do you see an operating system take up prime ad space during Coronation Street?
The television has also been swamped with ads for Google’s voice search; both combined make a compelling case for people to switch to a Google-based mobile, of course, to make life easier for people.
But what it boils down to is that even Google needs to get its face out there to attract users and consumers, despite its size and reputation.
Bigger isn’t always better
But then again so do the likes of McDonald’s and Coca Cola, though their job is arguably tougher than Google’s as they’re selling perishables.
Google’s digital brands need to be at the forefront to remain relevant, especially considering the amount of competition that’s out there. The mixed reaction to Google+ and European concerns over competition laws show that the company doesn’t always get it right.
But what company does? What’s interesting to see is that Google is using a range of media and marketing strategies to reach out to people and promote brands such as YouTube, Android, and its other properties.
So it’s refreshing to see that they invest in SEO and value it so much for their marketing purposes. And that as well as writing the rule book on how to perform search engine optimisation properly, they look to follow those same rules, too.
What are your opinions of SEO these days? Are you investing as much time in it as you should and still trying your hand at link building and more? Let me know below!
3 core search tips you need to know
It’ll also hopefully be a positive shot in the arm for the industry. There’s still a perception out there that SEO is an expensive waste of time. Not at all; a lot of that fault can be laid at the door of certain agencies and their black-hat practises.
Even Google performing search on its brands and properties shows how relevant and important it can be to inbound efforts.
Though the nature of search is always changing and it can sometimes make you pull your hair out in frustration there are still some core basics to follow to make sure you have at least a relevant presence on search engines, such as:
1: Making your site user friendly
As well as optimising your site with relevant competitive keywords, detailed and clever meta descriptions, and more you need to make sure that it loads quickly, has clear images (with good alt descriptions) and is overall easy to use for visitors that may discover it.
2: Make sure it’s mobile ready
Google has this year pointed out that sites that are responsive and mobile friendly will get a boost in rankings. Mobile is fast overtaking desktop; make sure that your site offers a brilliant experience on mobile phones and tablet devices as well as on desktop computers.
3: Build relevant links the right way
Link building is still one of the most important and relevant ways to build search visibility, even if the practise has undeniably become much harder. But it also means that you can focus on building more real long-term links with potential business partners and brand advocates if you do it right.
There is a lot, lot more to search than that, and it’s a long-term process that can generate real results, especially if you partner with the right company that constantly has its ears to the ground.
But this is more a post for those that like to say that search marketing is dead or that it isn’t worth it. Search marketing is as important as it ever was or ever has been, and it still isn’t too late to get involved if you want to do it or if you’re a young company just starting out.
If the world’s biggest website and one of the largest companies around is still investing in SEO, then can you say you’ve done enough to beat your competition?
If you’d like to learn more about search engine optimisation and how it can improve your inbound marketing and lead generation efforts contact the Webpresence team today!